Website Audit (On-Page SEO)
As the name suggests, it primarily covers the technical issues of a website that relate to SEO. In this case, the technicians ensure that the web pages are free of errors related to crawling, indexing, web speed, and other aspects of search engines.Essentially, the Google Search Console along with a crawler-based site audit tool make a perfect match for an accurate technical audit of a website.
This process typically concerns the written content on a website. It is useful in tackling issues relating to content marketing strategies. The SEO managers regularly review these audit reports to understand the performance status of specific pages. Thus, they make constructive changes in HTML tags, keywords placements, titles, Metadata, or produce a fresh line of content if necessary.